Yoga destination is a mobile app to track people’s yoga experiences daily, targeting female audiences living and working in Sydney.
Goal of the project
Through my interview, I found users had to visit many studios before finding suitable ones for their lifestyles. This application facilitates them to find suitable studios and classes as well as recording their experiences and sharing them with others.
- Users can find yoga studios and classes which offer different styles of yoga near their work or home.
- The app. provides detailed information about different styles of yoga in order to help beginners discover a suitable style. For example, Prenatal Yoga for pregnant women or Hot Yoga for weight loss.
Approach
- Defined scope of the project ( MVP )
Created a navigation structure based on competitive analysis and features - Conducted user interviews
Created a main persona and user flows - Created wireframes and a prototype by Axure
Project scope
(features included in MVP: marked in red)
Persona
Quality Associates at Medical device company
Age: 31 single
Income: 70K
Education: Bachelor degree
Location: Sydney
Determined, Friendly, disciplined, independent,
respectful, ambitious, private
PERSONA
Alex
Pain points
It is hard to find yoga studios or classes to suit my needs
and lifestyles.
I can’t find studios near my work or home, nor offering many classes after work hours. Vinyasa yoga with a heated room would be ideal
Taking yoga classes can be pricey as I am not a member.
Behaviours
-
Using Google to find yoga studios and classes near home or work.
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Asking friends for recommended yoga studios.
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Trying any studios nearby with Introductory Pass.
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Practicing yoga at home or the gym.
Coals
-
Getting into shape and strengthening my core.
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Spiritually connecting with myself in a quiet environment.
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Improving flexibility and posture.
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Relieving back pain caused by long desk work hours.
User flows
Wireframe & Prototype
